Fourreau Télécom
Fiber connection, demystified.
Multi-tier content strategy targeting fiber connection traffic, including state-funded subsidies.
Context
A fiber optic company was losing prospects searching for precise information on state-funded connection subsidies. No quality resource was ranking for those specific queries.
Challenge
Build a content strategy around a technical, regulated keyword. Without falling into SEO bullshit, staying rigorously informative.
Solution
A pillar page, two satellite pages, a downloadable guide and a transversal integration into service and city pages. Dense internal linking and full structured data.
Results
Strategy deployed in production early May 2026. Content is positioned to capture qualified traffic on high-intent commercial queries.
Technologies
Next.js 16, long-tail content, JSON-LD, hreflang
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